Harnessing the power of sports

to drive sustainable change

By embracing sustainability, the sports industry can lead the charge in bridging the gap between environmental ambitions and real-world actions.

The OCEAN Project

The Olympic Committees of Europe Approaching Carbon Neutrality (OCEAN Project) comprises 18 National Olympic Committees across Europe, with ambitious pledges to reach carbon neutrality. Transitioning from pledges to action and reducing emissions can prove challenging, requiring leadership buy-in and a cultural shift.

ECOATHLETES

EcoAthletes faced the challenge of choosing the best ways to tackle climate change and leverage athletes' influence for climate action. Hear from them as they outline their journey towards clear, actionable sustainability goals with the help of our expert coaches.

International Hockey Federation

Join Jon Wyatt, Director of Sports and Sustainability at the International Hockey Federation, as he shares insights on building a compelling business case for sustainability in the sports industry.

Hear from Jon Wyatt, as he shares examples of sports companies leveraging sustainability as a competitive advantage and discusses how the sports industry can use this to create a robust framework and foster strategic partnerships.

IOC Climate Action Awards

The International Olympic Committee launched the Climate Action Awards to recognize Olympic and Paralympic athletes, International Federations (IFs) and National Olympic Committees (NOCs) for their proactive efforts in tackling climate change.

Our CEO, Lina Taylor, has been shortlisted in the INNOVATION category, supported by Deloitte, for our work in the Climate Executive Accelerator. See the official announcement and find out more about the IOC’s commitment here:

  • "Storytelling helps bypass the subconscious mind, influencing beliefs and thoughts. It's crucial for climate change, as it can sell sustainable habits or services by convincing people why they need them."

    — Riley Bahr, Cross Country, Florida State University

  • “It was a great opportunity to gain professional skills and learn how to integrate sustainability in your job no matter what your job is or what you’re doing.”

    — Sam Mattis OLY, Men’s Discus, Team USA

  • “The combination of leadership and social skills with technical knowledge prepares you to competently discuss problem areas and why urgent action is needed.”

    — Jacquie Pierri, Pro Ice Hockey Player